Task 3:
- https://www.youtube.com/watch?v=JMHcfiIHO2A - Present Colgate Advert
- https://www.youtube.com/watch?v=pKuEwsEiSp8 - SR Gibbs Advert
SR Gibbs is the first toothpaste advert to come out on television where it shows a toothbrush in the middle of the camera shot and the actual toothpaste being placed on top of the toothbrush. The colours shown in the SR Gibbs is completely black and white, almost a plain advert to watch. There is no special effects in the SR Gibbs, only imagination is needed.
SR Gibbs advert has a more direct and plain approach about the toothpaste. However, in contrast to the modern day toothbrush advert (Colgate) has a more dancing vibe to it. The colours comparing to Colgate is more vibrant and appealing to watch. This is because the Colgate advert shows a bright red colour and according to facts that the colour red is the most eye catching colour.
SR Gibbs advert has a more direct and plain approach about the toothpaste. However, in contrast to the modern day toothbrush advert (Colgate) has a more dancing vibe to it. The colours comparing to Colgate is more vibrant and appealing to watch. This is because the Colgate advert shows a bright red colour and according to facts that the colour red is the most eye catching colour.
The SR Gibbs and Colgate advert have a similar kind of way of advertising their product. They both use factual information that would convince the audience to buy the product. Colgate has the same black and white effect but uses the pleasantville effect. Very clever technique from both when advertising products especially toothpaste because it is one of the important part of your day.
Overall, the SR Gibbs and Colgate advert are not all the same but share some similarities such as the colours, facts and of course, the clean white shine after brushing your teeth with their toothpaste.
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